Healthcare Marketing Case Studies
Real campaign evidence across hospitals, eye care and IVF/fertility marketing. Each case separates visibility, intent, leads and tracked actions instead of turning every metric into a “patient”.
Case studies built around different healthcare growth problems
Sobti Nursing Home & Lasik Laser Centre
Social media, Google Search Ads, Google Business Profile, local search, Meta lead generation and analytics working as one system.
Selected verified evidence: 1.84M+ combined Instagram + Facebook views in August; 721 GBP interactions; 250+ direct GBP calls; 400+ direction requests; 306 tracked Google Ads actions in July.
Tracked advertising actions are not represented as confirmed patients or appointments.
Virk Fertility
A three-month evolution from doctor-led education to problem-first fertility content and emotionally resonant patient-centred storytelling.
Selected verified evidence: 645K+ reported views across June–August; 171,705 August unique viewers; 96–98% non-follower exposure; 75K top August reel; four reported June Instagram leads on ₹3,000 spend.
The four reported leads are June-specific and are not presented as a three-month lead total.
A growing portfolio—not six copies of the same case study
Hospitals & Eye Care
Integrated search, local discovery, social and measurement evidence through Sobti Nursing Home.
IVF & Fertility
Virk Fertility is now published; additional fertility evidence will be added only with a distinct, verified story.
Hospital Performance
Shri Narayan reporting is being treated separately so measurement windows and lead definitions remain accurate before publication.
Orthopaedics
Aashirwad Orthopedic reporting provides a future organic doctor-led content case, not a patient-acquisition claim.
Dental
Sahara Dental reporting provides a future paid-discovery case with conversion-path learnings.
Healthcare Content
Cross-client patterns will feed original Totem insights once comparable metrics and permissions are standardized.
We don't stop at reach or leads. We measure the path to business.
Visibility
Views, reach, search impressions and local discovery.
Intent
Profile visits, website visits, calls, directions and WhatsApp actions.
Lead
Form fills, messages and campaign-attributed enquiries where tracking exists.
Qualification
Serviceability, geography and genuine treatment/service interest.
Appointment
Tracked only where the client provides reliable appointment-stage data.
Business outcome
Revenue/patient outcome is never inferred from an upstream platform metric.
Evidence connects back to the services that produced it
Need a clearer path from visibility to qualified enquiries?
Totem can review your current content, search visibility, paid media and conversion tracking as one connected healthcare marketing system.