Turn Google & Meta Advertising Into Measurable Business Opportunities.
Totem plans and manages performance campaigns across Google and Meta with lead generation, retargeting, creative testing, landing-page optimisation and measurement focused on meaningful business outcomes.
A Complete, Accountable Scope
Every engagement is adapted to the business objective, audience, available assets, budget and measurement requirements.
Google Ads, Meta Ads & Lead Generation in Kurukshetra
Performance marketing works best when media buying, creative, landing pages, lead tracking and follow-up are connected. Totem brings these elements together so campaign decisions are based on useful business signals rather than reach, clicks or impressions alone.
Google Ads
Search and intent-led campaigns designed around relevant demand, clear conversion actions, controlled budgets and measurable enquiries.
Meta Ads
Facebook and Instagram campaigns combining audience strategy, creative testing, lead generation and retargeting to create and capture demand.
Lead Generation & Retargeting
Campaigns can connect landing pages, WhatsApp and structured follow-up so prospects who show interest are not lost after the first interaction.
Strategy → Launch → Test → Optimise
01 Business Objective
Define the desired outcome, target audience, offer, geography, budget and conversion action before media spend begins.
02 Campaign & Creative
Build the campaign structure, targeting, messaging and creative variations appropriate to Google, Facebook and Instagram.
03 Conversion Journey
Connect ads to the right landing page, form, call or WhatsApp journey and make lead capture easy to understand and measure.
04 Testing
Test audiences, messages, creative and campaign variables systematically instead of making decisions from isolated short-term results.
05 Measurement
Review campaign and lead signals using available tracking so optimisation focuses on outcomes that matter to the business.
06 Optimisation
Refine budget allocation, targeting, creative and conversion paths based on evidence gathered during the campaign.
Paid media is measured by the action it creates—not impressions alone
Sobti Nursing Home
July 2026 Google Ads reporting recorded 5,741 impressions, 546 clicks and 306 tracked conversion actions on ₹6,080.72 spend, with ₹19.87 reported cost per tracked action.
Tracked conversions are advertising/analytics actions, not confirmed patients or appointments.
Virk Fertility
The June 2026 report records four Instagram leads, ₹3,000 in promotion spend and 134,410 views, most attributed to ads. July’s profile visits and zero recorded bio-link taps give the team a reason to review the contact route.