A Clear Marketing Direction Before More Activity.
Research, positioning, planning and channel strategy designed around your business goals, customers and commercial reality.
A Marketing Plan Grounded in Your Business
The starting point is your offer, customers, current activity and commercial objective. We use the available evidence to identify what needs attention before recommending more channels or content.
From the Business Question to an Action Plan
A consulting engagement should help you decide what to do, who will do it and what evidence will show whether the approach is useful.
1. Review the Situation
Discuss the business objective, customer groups, locations, current offer and marketing activity. Review the available website, campaign and enquiry information, naming any gaps in the evidence.
2. Prioritise the Work
Define the audience, message and role of each proposed channel. Set out the recommended actions, dependencies and responsibilities so the plan can be compared with the available budget and capacity.
3. Agree How to Review Progress
Choose measures appropriate to the objective and define the review period. Keep reach, website actions, qualified enquiries and sales separate so decisions use the right evidence.
What to Bring to the First Discussion
You do not need a perfect dashboard to start. A clear description of the problem and the information already available helps define a useful scope.
Your Business Context
Bring the priority services or products, customer groups, service locations, current marketing activity and the decision you need to make. Explain known constraints in budget, production capacity, approvals or sales follow-up.
The Proposal and Handover
Agree which research, positioning, channel plan and review activities are included. Confirm who implements the recommendations and what access is required. Forecasts should state assumptions; the proposal does not guarantee a fixed ranking, enquiry volume or sales result.
Explore Totem’s marketing services for implementation options. Our digital marketing budget guide separates agency scope, advertising and production costs.